What is Digital Signage?
Digital signage is a new generation video display platform (LCD, LED, Plasma, Projected images, etc.) created to deliver digital content (dynamic information, advertisement and other communication) over a controlled network of screens (connected through networking technology) deployed at almost any out-of-home location... where people gather, eat, work, train, shop, monitor, entertain, walk by or wait.
Digital signage is fast replacing traditional signs and is emerging as a compelling communication platform for a wide range of applications in education, retail, workplaces, hospitality, healthcare, government, out-of-home advertising, banking and financial services and transportation sectors.
THE SEVEN KEY ELEMENTS OF DIGITAL SIGNAGE