The Soldiers Of Small Enterprise
In what is a small feather in the cap, Breakthru Digital India is featured amongst the “25 start-ups under Rs. 10L, by Outlook Money in their current issue (dated June 2, 2010). Synopsis of the article below.
THE SOLDIERS OF SMALL ENTERPRISE (Cover Story)
Somewhere deep down, every person wants to be his own master. But not everyone is cut out to script their lives that way. While starting up a business is still not easy, it is surely easier than it used to be. The biggest barrier earlier, initial capital required, has crashed with falling price of computing and telecommunication, making it cheaper to set up, manage and publicise a business. The growing confidence of Indians, too, has allowed many of them to walk riskier roads. So, it’s not surprising that many of our new entrepreneurs are in their 20s or just out of it. It also proves that rather than loads of capital, it is possible to make a go of it if you have a good enough idea.
Over the next few pages, we take a look at the areas that are throwing up new business opportunities. There is always a greater chance of cracking it in an emerging area, where the rules have not been written, rather than in established industries, where they have. We also list 25 businesses that were started for an initial capital outlay of Rs 10 lakh or less. Last year, we looked closely at the dynamics of setting up a business (30 Small Business Ideas, 17 June 2009), but this time around we have focused on the industries that appear likely to make it big in future. For an entrepreneur, it is always a leap of faith and getting the direction right could help. Read on to find out.
Breakthru Digital India LLP
- Launch date: December ’09
- Name of entrepreneurs: Venuraj Janakarajan & Venkatesha Munivenkatachari
- Seed Capital/ Source: Rs. 4.5 L / Self
- Business Description: Specialised e-signage company focused on providing simplified communication solutions
- How it makes money: Selling customised digital signage platforms for specific communication needs
- Required skills: Technology prowess (hardware, software, electronics and networking), content aesthetics (relevance, creativity)
- The WOW factor: Helps clients engage and influence the audience in a wide range of controlled environments
- How it is marketed: Direct sales, online marketing, social media, word-of-mouth influence and strategic parttnerships
- Performance: Currently has 15 clients
Source: Outlook Money Issue dated 2 June 2010